Racky.ai Privacy and Data Management Policy
1. Introduction
At Racky.ai, we are committed to protecting the privacy of our users and ensuring the security of the data we collect. This privacy policy explains how we collect, use, share, and protect the personal information of users who interact with our platform.
By using Racky.ai, you agree to the practices described in this policy.
2. Information We Collect
When users interact with Racky.ai, we collect the following types of personal data:
- Name
- Email address
- Phone number
- IP address
- Chat history
- Browsing history on the website
These data are essential to provide an efficient and personalized service.
3. Purpose of Data Collection
We collect this information for the following purposes:
- Improving the user experience: Personalizing recommendations and content based on previous interactions.
- Personalizing recommendations: Based on browsing history and behavior within the site.
- Providing support: Offering detailed information about previous purchases or inquiries.
- Interaction analysis: Collecting statistical data to improve the effectiveness of our service.
- Business data: Generating performance reports and statistics to optimize the client’s business.
4. Sharing Data with Third Parties
In some cases, we may share your personal data with third parties to enhance the functionality of our platform. These entities may include:
- Email marketing providers: Such as emBlue, for personalized campaigns based on user behavior.
- eCommerce platforms: Such as VTEX, Shopify, among others, to sync data and improve the user experience.
These data transfers are made solely to provide better service and optimize the user experience.
5. Data Storage and Security
The data we collect is stored on cloud servers provided by AWS (Amazon Web Services). We implement the following security measures to protect your information:
- Isolated instances: Each client has an isolated data instance, ensuring that one client cannot access another client’s data.
- Security firewall: We protect data from unauthorized access through a firewall that prevents external intrusions.
We do everything possible to ensure the security of the data, following the highest industry standards to minimize risks.
6. User Rights
Users have the following rights concerning their personal data:
- Access: You can request a copy of your personal data stored on our platform.
- Correction: If any of the data is incorrect, you can request its modification.
- Deletion: You have the right to request the deletion of your data. If you request the deletion of your account, we will delete your data within the timeframes established by law.
It is important to note that opting out of data collection is not possible, as this data is essential for the platform’s operation.
7. Cookies and Tracking Technologies
Racky.ai uses cookies and tracking technologies such as Google Analytics, Mouseflow, Hotjar, and Mixpanel to collect data about user interactions with the platform. These tools allow us to:
- Analyze user experience.
- Improve site performance.
- Optimize content personalization.
Users can manage cookie preferences in their browser, although some features may be limited if cookies are disabled.
8. Data Retention
Personal data is stored while accounts remain active. If a user requests the deletion of their account, the data will be deleted according to the legally established timeframes, which may vary depending on the applicable jurisdiction.
9. International Data Transfers
Although Racky.ai is not currently operating in the European Union, we follow best privacy practices and handle data in accordance with GDPR (General Data Protection Regulation) principles. This includes ensuring that internationally transferred data is adequately protected.
10. Contact for Privacy Inquiries
If you have any questions, concerns, or requests regarding the collection, use, or deletion of your personal data, you can contact us at privacy@racky.ai.
